I tested the viability of selling bbq sauce and bbq spice rub at bbq competitions and from my bbq blog. My story has been well documented in a previous article, so I won't rehash it all again in this post.
When I learned that Slawsa would be featured on Shark Tank in the November 15th episode I watched with a lot of interest.
|I bought a jar today my local Kroger supermarket
You win some, you lose some; but I think Slawsa is already a big winner. The product is sold in more than 5,000 stores at this point and is available in more than 1,000 Kroger locations. I actually bought some today at my local Kroger in Canton, MI.
Julie wrote a guest blog post for SharkTankBlog.com providing more insight about what it takes to start, grow and profit from a niche food product business. I hope you enjoy reading it as much as I did. If you like what you read, I urge you to support a fellow food-preneur and give Slawsa a try.
Here's a clip from her segment on the television show:
Julie has written other articles providing insight into the food business also available on Slawsa.com at the following link: Click here.
The following quote from Slawsa.com kind of sums up the Slawsa philosophy quite succinctly:
SLAWSA breaks the mold of modern condiments, boldly creating a whole new category of food, and standing alone in its realm of flavor. A delicious cross between a slaw and a salsa and far healthier than other toppers, more versatile and is a must-have for your pre-game tailgate, grilling at your backyard barbecue or to spice up your mid-week family dinners. We beg you, don't serve your guests boring condiments.