Chicago, IL, May 7, 2007 – Vita Food Products, Inc. (AMEX: VSF) and Cadbury Schweppes Americas Beverages (CSAB) today announce a new line of savory soda-flavored sauces and marinades available just in time for this year’s summer grilling season. The licensing partnership between CSAB and Vita Food Products will introduce flavored barbeque sauce and meat marinades that feature the popular sodas Dr Pepper®, 7UP® and A&W® Root Beer. The full line of quality, original barbeque sauces and marinade products will be flavorful and fun – just like the sodas that consumers love.
“Through the years, soda-flavored barbeque sauces have become a great American tradition in culinary creativity. We’ve talked to consumers at length regarding the kinds of foods and flavors they enjoy, and as a result, created this line of barbeque sauce and marinade products infused with some of America’s favorite soda brands, Dr Pepper, 7UP and A&W Root Beer,” said Megan May, associate licensing manager, Cadbury Schweppes Americas Beverages. “With such exciting flavor combinations, we are confident that consumers will enjoy these soda-inspired creations.”
The full line of Dr Pepper, 7 UP and A&W Root Beer sauces will be available in grocery, gourmet and convenience stores, as well as in casual dining restaurant chains this summer. Additionally, Vita Foods will sample the products at this spring’s Fancy Food Shows in Chicago and New York.
For more information on the new line of sauces and marinades, visit www.vitafoodproducts.com