Friday, September 22, 2006

Rachel Ray

Did you happen to catch the 20/20 segment featuring Rachel Ray? I'm a Rachel Ray fan and don't mind admitting it. There's something fascinating about an ordinary person that make it big based on a strong work ethic and plain old hard work. $40 a day is still one of my favorite Food Network programs.

She's a perfect example of someone that enjoys what she does and gets paid handsomely for it. Some may criticize her lack of formal training, but she readily admits that she's a cook and not a "chef".

A waitress, a retail sales clerk in a gourmet grocery store, a Food Network Star, a magazine, a talk show, and now 38 year-old Rachel Ray is a household name.

Rachel Ray is proof positive that there's hope for the average Joe after all. I enjoy her down-to-earth personality over the nose-in-the-air classicly French trained chef any day of the week.

The biggest lesson I've learned from the Rachel Ray phenomenon? Simple sells.

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