You've heard of the KCBS Team of the Year, Memphis Barbecue Network TOTY, and are probably familar with the Florida BBQ Association TOTY, but.....what about the Yes We Que Team of the Year? Wild Blue, 4 Men and a Pig, and The Slabs finished 1, 2, 3, in the standings finishing ahead of some other fantastic barbecue competitors. This innovative marketing campaign appears to be the brain child of Jeff Stehney proprietor of The Kansas City BBQ Store and purveyor of some of the most popular bbq sauces and spices in the bbq business.
I think this type of marketing campaign has tremendous possibilities for the bbq industry. I hope some other bbq businesses will implement similar programs in the future.