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Saturday, November 23, 2013

Slawsa, Recently Featured on ABC's Shark Tank

I am an avid fan of Shark Tank on ABC. For many years, it was my dream to start a food business. Originally I was hoping to vend bbq, then cater it, and eventually open a bbq restaurant; but my dream has changed over the years.

I tested the viability of selling bbq sauce and bbq spice rub at bbq competitions and from my bbq blog. My story has been well documented in a previous article, so I won't rehash it all again in this post.

When I learned that Slawsa would be featured on Shark Tank in the November 15th episode I watched with a lot of interest.

I bought a jar today my local Kroger supermarket
 
As luck would have it, the Sharks didn't share the same vision for the possibilities for making Slawsa a household name. But Julie Busha should certainly hold her head high and be proud for the way she told her story and represented her brand in the prime time national television spotlight.

You win some, you lose some; but I think Slawsa is already a big winner. The product is sold in more than 5,000 stores at this point and is available in more than 1,000 Kroger locations. I actually bought some today at my local Kroger in Canton, MI.

Julie wrote a guest blog post for SharkTankBlog.com providing more insight about what it takes to start, grow and profit from a niche food product business. I hope you enjoy reading it as much as I did. If you like what you read, I urge you to support a fellow food-preneur and give Slawsa a try.

Here's a clip from her segment on the television show:


 
Julie has written other articles providing insight into the food business also available on Slawsa.com at the following link: Click here.
 
The following quote from Slawsa.com kind of sums up the Slawsa philosophy quite succinctly:
 
SLAWSA breaks the mold of modern condiments, boldly creating a whole new category of food, and standing alone in its realm of flavor. A delicious cross between a slaw and a salsa and far healthier than other toppers, more versatile and is a must-have for your pre-game tailgate, grilling at your backyard barbecue or to spice up your mid-week family dinners. We beg you, don't serve your guests boring condiments.

1 comment:

Chris said...

I saw it in a local grocery store and was thinking about buying some the next time that I have a pulled pork sandwich.